The Post Publishing Public Company Limited

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As part of the strategy to leverage this position and expand its readership base within the ASEAN region, following the success of its new weekly magazine section focusing specifically on regional/AEC business news and investment opportunities, further content development together with more in-depth coverage of relevant Regional news will be initiated in light of the formal establishment of the AEC at the end of December 2015.

A special section on the AEC and SMEs related news, called Section C, continues to give the newspaper increased relevance and appeal. At the weekend, the Post Today’s enhanced ‘Saturday Magazine’ continues to include more and varied lifestyle related topics which are of interest to regular readers, while each edition also specifically focuses on the interests of various demographic groups. Given today’s challenging economic environment and the government’s ongoing focus on managing the economy in a more positive manner, as a core business related media Post Today has initiated a new Macro Economic Section to highlight the government’s proactive macro economics management activities.

The above ongoing enhancements to the Post Today newspaper activities are aimed at differentiating it from similar news products, as well as to continue broadening its print readership base and online potential that appeals to different generations and increasing the advertiser base.

Further ongoing content and presentation format enhancements will be made to maintain its leading market position as a free Thai language daily newspaper and a source of not only ordinary news and information, but also various features and lifestyle guides that are relevant to its targeted lifestyle-conscious urban Thais.

The M2F Thai-language job website has also gained increasing popularity as a source of job leads and employment opportunities.

This now widely distributed product has allowed the Post Group to attract a more readership and advertiser base. It continues to be an emerging and sustainable, primarily print media business, which is now wellpositioned to more effectively compete in the intensely competitive advertising media industry by offering an effective alternate advertising medium for an ever broadening and wider readership base.

Its online website format and strong social media presence and mobile apps (on Twitter and Facebook page), which are accessible via various smart mobile devices, are all also becoming increasingly popular, with over 80,000 followers every day, including young tech- and digital media-savvy consumers who want to remain constantly plugged in to various social media for their daily news feed of current events.

With the AEC being established and requiring all AEC citizens to be more skilled in English communication, the Student Weekly will be well- positioned to continue as an effective and fun way to learn English for the younger generation of Thais.

Updated: End of 2015

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